Introduction

F4FAgriculture, an Adaptris company, is an international solutions and services company, focused on creating, expanding and improving eCommerce activities between trading partners in the agri/food industries. Drawing technology and expertise from Adaptris and tailoring the solutions to meet the needs of the agricultural sector, F4FAgriculture delivers a full range of eCommerce solutions which connect back office systems with field based staff, logistics, suppliers and customers, including B2B messaging and on-line customer and supplier portals.

Vision

To create a transparent, integrated agri-food supply chain.

Mission

To support the complete agri-food market with an efficient, integrated information supply-chain built upon best in class value and innovation which is designed to support changes in response to:

• the consolidation and globalisation of the industry
• deriving efficiencies through automation of the supply chain
• regulatory and reforms to agri-food policies and
• the need to ensure our services are targeted at supporting better supply chain co-ordination, improving production efficiencies and increasing the competitiveness and profitability of our customers.

Background

F4F has worked with the leading businesses in agri-food market for the last 10 years and is now recognized as offering the most effective range of B2B supply-chain collaboration services. The company was formed in the UK and has since expanded with 6 additional international offices spanning 4 continents:

As the business has developed, its capabilities has extended to offer a broad range of collaboration services all built around a robust cloud based messaging infrastructure supported by 4 international data centres. New partner and cross connections can be achieved with unparalleled ease using either light integration services or fully integrated system adapters available on premise or through the cloud. F4F's core integration technology, recognized by Gartner, has been forged from the international enterprise Integration market and represents best in class for the speed of deployment, ease of configuration and cost!

The company today is responsible for securely processing over 10's of millions of messages representing billions of $ in trade and the trust of the global agri-food market. The extensive range of base B2B messaging document types has been enhanced with a range of added value supply chain applications ranging from product traceability, quality management, inventory visibility and VMI, product and price list exchange and integration with buyer, retail, merchant and manufacturer trading portals. F4F offers its partners a proven capability in effecting small and large scale roll-outs delivered by its 100 strong team and the opportunity of benefitting from a resilient and scalable infrastructure that enables connected customers to take advantage of communication bridges to other networks and gateways email / fax / SMS and OCR services.

Increasingly, F4F is involved in bringing together solutions where the scope is beyond basic B2B document exchange and relies on developing services that reach into the heart of the corporation and extend out to web and mobile.

The Adaptris Group is a rapidly expanding international software and services business where innovative on premise or cloud based integration services are combined with software solutions and data management capabilities to deliver best in class impact and value solutions to our customers.

The group consists of three core business services all built upon the Adaptris integration product set:

• Corporate Integration - Working directly and with both approved resellers and channel partners to provide a unique approach that enables customers to leverage SaaS based applications as part of their solution. The Adaptris Adapter Framework means that both on premise and cloud based current and legacy applications can be quickly and easily integrated to play their role in the modern business.
• Communities - Based on the industrial strength messaging infrastructure and extensive range of pre-built application adapters, Adaptris provides a turnkey or Integration as a Service solution for complete supply-chain and industry document exchange and information collaboration.
• Application Development and Data Management - The development and deployment of highly scalable, web-enabled database applications stretching from data warehousing, online business intelligence to sophisticated extranets and eCommerce solutions that reach from the office to any remote or mobile team.

The Adaptris Group business model enables customer engagement on multiple levels with the objectives of working as closely as possible with our corporate customer base. All three lines of business are brought together through the common challenges of:

• internal systems integration
• external supply-chain integration
• application and software solution integration

The success of the business has been down to both the individual capabilities of each trading arm and also due to the corporate customer engagement extending from light weight integration through to a completely integration solution with an ability to provide specialist applications loosely coupled into core IaaS framework.