Agriculture places extreme commercial demands on Information Technology (IT). 

If an IT solution doesn’t provide value to the business, agriculture organisations won’t use it.  We understand this because our founders all have agriculture backgrounds.  Which is why, when we formed F4F in 2001 we had to one mission – to deliver value to agriculture.

Second to none experience in agriculture ecommerce

We were founded in 2001 by agriculture organisations for agriculture organisations.  Today, we have over 300 agricultural customers who have trusted us to integrate their systems and business processes into our electronic trading hub.  We enable them to conduct electronic commerce with their business partners at home and in x countries around the world. 

Each day we move an average of x documents from suppliers to customers to suppliers along the agriculture supply chain.  Each single document that is delivered electronically saves the sender and the receiver money.  We have never lost a single document and nobody ever sees the contents unless they are authorised to do so. Each document delivered safely represents an increase in accuracy and customer service.

We’ve connected raw materials manufacturers, manufacturers [need to know the difference here], distributors, merchants, cooperatives and farmers who use some of the most sophisticated internal systems, as well as some of the most humble. Nobody is excluded, we cater for every type of organisation, all levels of IT skills and every type of connection from comprehensive manufacturing systems to spreadsheets, from web interfaces to faxes and mobile phones.

Since 2001, we think we’ve come to understand what it takes to provide value in the form of reduced costs, increased sales and increased levels of customer service to agriculture organisations around the world.
The most important thing that we’ve learned in that time is that there is no more pragmatic industry than agriculture when it comes to Information Technology (IT) investment.  Unless our solution provides real benefit, it is nothing more than a cost. 

„R We believe we are delivering value to agriculture and so do our more than 300 customers. 

„R If you are interested in understanding how F4F can help your organisation, please contact us.