F4F Agriculture was founded in 2000 in response to the need of the agri / food market wanting to reduce costs and increase efficiencies throughout their supply-chain. Distributors, merchants, agricultural co-operatives, manufacturing businesses and traders came together with a common purpose - a desire to change the way in which business and trade was handled amongst them.
After building a strong community in the UK the business expanded into new geographies. In 2002, F4F Agriculture Australia was formed with a critical mass of the main participants in the sector and a mix of distributors and their main suppliers.
2005 saw a new trading community formed in mainland Europe that started in France, Belgium and Holland and in 2007 moved into the German market. In 2007 a new community was started in South Africa again bringing a critical mass of buyers and suppliers together to establish a trading community. F4F Agriculture has now opened offices in Atlanta (USA) and is actively looking at ways of accelerating its development of new geographies including Brazil, Canada and some specific APAC countries.